Where your prices sit vs the cohort.
Most owners are underpriced and don’t know it. The difference between the 25th-percentile spa and the 75th in the same city is usually larger than owners expect — and almost never explained by product cost. Pick your treatment, plug your price, see where you actually land.
Pick your region + treatment, plug in your price + monthly volume. Output shows your percentile, what the next tier earns you monthly + annually, and a conservative-case version that assumes some volume drop.
Statewide cohort median. Use this if you're not sure or you serve a mixed catchment.
California cohort: $11 (25th) · $13 (median) · $16 (75th).
How many units of this treatment a typical month sees across all your providers.
Cohort benchmarks: Aesthetic Society 2024 statistics + AmSpa 2024 State of the Industry + public price-page samples from 200+ Aura-screened CA spas. The Reactivation Audit version pulls comparable spas in your specific zip and shows what their reviews say about price tolerance — not the regional aggregate.
50th
Percentile in the California cohort. You charge $13/unit. Cohort median is $13.
You're priced in the upper half.
You're charging more than the median spa in the California cohort. To push past the 75th, your positioning has to do the work the price increase asks it to do — reviews, room finishes, before/afters, the consultation experience. The math is friendly. The story has to hold.
$5,200
400/mo × $13 = your current monthly run-rate on this treatment. $62,400/yr.
$6,400
+$1,200/mo · +$14,400/yr if volume holds.
$5,366
+$166/mo · +$1,994/yr. Real-world med spa price moves typically lose less volume than this — but plan for it anyway.
Whether your specific room, injector tenure, and reviews actually support the move. The audit pulls comparable spas in your zip and shows what tier of pricing their reviews say their clients accept — not the regional aggregate.
Need solutions?Book the consultation audit30 min · see if our solutions fit your problem · if they don’t, I’ll point you at what doesCalculator runs are logged anonymously so I can improve the tool. No email, no identity. The spa picker is opt-in.
Where the numbers come from.
- The cohort
- California med spa pricing aggregated from Aesthetic Society surveys + public price-page samples from screened spas (2025–26). Per-treatment 25th / median / 75th percentile bands.
- Percentile math
- Piecewise-linear interpolation through the p25 / median / p75 anchors. Above p75 the curve asymptotes — there’s no meaningful difference between 90th and 95th at most price points.
- Upside math
- Monthly volume × 12 × (target price − your price). Assumes volume holds at the new price, which is roughly accurate for the inelastic part of the curve (under 15% movement).
- What this misses
- Your local market dynamics, your injector tenure, your room experience — none of which the calculator sees. The audit pulls comparable spas from your zip and shows what tier of pricing their reviews say their clients actually accept.
What your zip will actually pay.
This tool runs on industry averages. The Client Reactivation Audit runs on your spa’s actual data — your POS export, your real numbers, your specific clients. 30 minutes on a call, no slide deck, no fee, no pitch unless our solutions actually fit your problem. You keep the audit either way.
- YOUR zip's pricing band
- Not industry-aggregate. The 12-15 comparable screened spas in your zip and what they charge.
- WHAT their reviews say
- Whether their clients are happy at that price point — the real elasticity signal.
- WHICH treatments to test
- The two-or-three on your menu where you have the most room to move without hurting volume.
- HOW to roll the test
- The 90-day cadence that lets you walk the price up without the existing client base seeing a shock.
Our solutions only fit a narrow band of problems — by design. If we audit and they don’t fit yours, you keep the diagnosis anda pointer at whatever does — even if it’s not us. If they do fit but it’s not the right time, we stay friends — you know the problem and the solution for whenever it lands. The point is you walk away with a real read, not a sales feeling.