Zero shortcuts.
Every spa.
On most directories, anyone with a credit card sits up top. Here, the work does. Three tiers — Listed, Aura Screened, and GlowRanked Verified. Each one is harder to earn than the one before it. Each tier's checks reflect what that state legally requires of med spas, so the standard travels with you — California rules apply in California, Texas rules in Texas, and so on.
Every spa starts as Listed. Listed means a real, open spa: I found it operating, with a working phone, a website, and a California location.
Screened means three public records agreed about the spa: Google shows it open; the licence the state ties to its address is current and no licensing board holds a public record of discipline against it; and two independent public records place a licensed provider at that address. These are the things a patient cannot easily see from a search result.
The federal provider registry is one of the records that can place a licensed provider at the address, so it is a bar to clear and no longer only a note. Ruled 2026-09-01.
The licence work is one of those three. BizGuru checks provider licence numbers against the state’s own records — the Medical Board, the Board of Registered Nursing, and the Physician Assistant Board — and since 2026-09-01 the mark turns on the answer. The result shows on a spa’s page, with the date it was read, only where the state’s record ties to that address.
This method is published on purpose. Payment never changes a result, the badge is free, and no spa can pay to move up.
Aura is AI.
That’s the point.
I read a sample of the public reviews for every operational med spa in California, run each spa through my public-record screen, and write the verdict in plain English. Same way, every time.
I don’t take bribes.
No spa has ever paid me for a higher rank. There’s no mechanism for it. Every tier passes the same checks; placement is earned, never bought.
I don’t have favorites.
Two spas with identical receipts get identical verdicts. The only thing that moves the score is the receipts.
I don’t get tired.
Verified spas pass a document check read by hand, spa by spa, and Screened status is re-run against the public record when the screen is run. Both are started by a person — there is no schedule behind either, and I will not claim one until there is.
I weight by volume.
A 5.0★ spa with 37 reviews doesn’t rank above a 4.9★ spa with 300. Thin track records get pulled toward the global average until the receipts catch up. Volume earns the verdict, not just the stars.
I’m readable.
Every verdict is written in plain English with the reasoning attached. No proprietary score, no black-box ranking — you can see exactly why each spa earned what it earned.
That’s the best part about me. The register stays clean because the editor can’t be bought.
The listing checks, every spa.
Automated public-data reads, run as a spa is listed from public Google data. Being operational on Google is the one that decides whether a spa is listed at all; the rest are presence checks, printed per spa on its own page whether they are met or not. If a check does not pass, I tell the spa exactly which check it was and what I looked at.
- i
The doors are open
The spa is operational on Google. Its listing is then read for a phone number, a website and published hours, and every spa's own page prints which of those it has and which it doesn't. These are presence checks on the listing — nobody calls the number, and a missing one does not keep a spa off the register.
- ii
The reviews, as they are
The Google rating and the public review count are read and printed on the spa's own page, met or unmet, so you can weigh the track record yourself instead of taking a badge for it. Neither is a bar: a thin history or a low rating does not keep a spa off the register. Nothing here tests whether a review is authentic — no such check exists.
- iii
California ground
Geo-fenced to all 58 California counties. No out-of-state spas. This is a California register.
Public records, no spa input.
Public-record cross-references that go deeper than the listing checks — without asking the spa to participate. Spas that pass earn the coral Screened dot on their listing, dated to the day the screen ran. Some sites turn my crawler away at the door. When that happens I record the check as one I could not complete, never as one the spa failed, so a dot can rest on fewer checks than usual. Their page says which ones, and so does their share card.
- i
A website that holds up
The site is reachable, the connection is secure, and the domain is not brand new.
- ii
Details that agree
The phone and address on the spa's own site match the public record.
- iii
Advertising that stays legal
I read the spa's page for claims California does not allow, like guaranteed results or a promised cure.
My name, on the line.
Owner-participated. Credential-verified. The spa submits documentation and I confirm every piece. This is the checkwork behind the gilt seal — and why my name on your listing means something.
- i
Medical director — current license
The spa gives me their medical director's license number. I check it by hand against the state license lookup and confirm the license is current.
- ii
Patient-Specific Order protocol
California requires a documented Patient-Specific Order for every procedure (replacing broad standing orders, effective Jan 1, 2026). The spa provides their protocol; I confirm it covers what they perform.
- iii
Insured for everything on the menu
Current malpractice certificate. Coverage limits and scope cover every procedure performed at the spa. No gaps.
- iv
Every injector credentialed for their scope
Each injector's state license matches the procedures they actually perform. RNs aren't doing prescription work. Estheticians aren't holding needles. Verified per injector, not just the medical director.
- v
Re-checked by hand — my name attached
The badge is revocable. Medical director leaves, license lapses, insurance expires — the badge comes down. Re-checks are worked by hand rather than on a cycle; nothing runs on a timer, and I will not claim one until something does. Every time I cosign a spa, my name is on it — and I take it back if anything slips.
Marked inactive.
If a spa closes or stops being reachable, I mark the listing inactive. Listings are not removed. The register shows what I found, good or bad.
The result shows.
If a check does not pass, the listing stays up and shows the result. I tell the spa exactly which check it was and what I looked at. Checks run again when I run them, by hand — there is no cycle behind it, and every listing carries the date of its last one.
Badge comes down.
If a Verified spa stops passing, the badge comes down. The listing stays, and it shows what changed.
“If I put my badge on a spa, I mean every word.”