Does your membership program actually pay?
Most owners debate a membership program for years and never actually run the math. Plug your fee, your discount, your average ticket, your target signups. Output shows whether each member pays you more than they cost — and what the three-year cumulative looks like with realistic retention decay.
The math on whether a membership program actually pays. Output updates live. Defaults match a typical med spa first-year membership launch.
What members pay every month. Industry range $79–$249 for med spa memberships.
What you'll knock off the menu price for members. Common range 10–20%.
Blended across services. Members tend to spend close to non-members per visit, just more visits per year.
Non-members average 2–4/yr at most med spas. Member behavior typically jumps to 6–10/yr because they want to 'use' the membership.
How many members you want to land in the first 12 months.
3-year cumulative assumes 70% Y2 retention, 55% Y3 retention. The Reactivation Audit version models your actual retention curve.
$1,164
Net per member, per year. $1,500in dues − $336 in discount cost. Each member pays you more than they cost.
$58,200
50 members × $1,164 per member. Doesn't include incremental visit volume beyond the discount math.
$130,950
Y1 + Y2 (70% retained) + Y3 (55% retained). The compounding side of memberships — most owners undercount this.
Top-quartile spas don’t try to discount their way into members. They anchor the program on something a non-member literally cannot get — after-hours access, a reserved injector window, a quarterly comp service the spa already over-supplies. That kills the discount-cost trap, and the visit-frequency lift carries the math instead of the dues.
The Reactivation Audit models your actual retention curve against three program variations and shows which one breaks even soonest at your client volume — plus how to roll the launch without cannibalizing your existing cash-pay clients.
Book your Client Reactivation Audit30 min · see if our solutions fit your problem · if they don’t, I’ll point you at what doesCalculator runs are logged anonymously so I can improve the tool. No email, no identity. The spa picker is opt-in.
How the math works.
- Net per member
- (Monthly fee × 12) − (visits × ticket × discount). The first question is whether each individual member is profitable on paper. Positive = the program prints money. Negative = it only works if the visit-frequency lift outpaces the discount cost.
- Visit frequency lift
- Non-members average 2–4 visits/year. Members routinely jump to 6–10 because they want to "use" the membership. The calculator assumes the visit count you enter — be honest about whether your member behavior will actually be that high.
- Year-1 net revenue
- Target signups × net per member. The "what does this earn me in the first 12 months" number. Doesn’t include incremental visit volume beyond the discount math — that’s upside on top.
- 3-year cumulative
- Y1 + Y2 (70% retained) + Y3 (55% retained). Industry-realistic retention curve for med spa memberships. The compounding side most owners undercount when deciding whether to launch.
Whether your existing clients will actually sign up.
This tool runs on industry averages. The Client Reactivation Audit runs on your spa’s actual data — your POS export, your real numbers, your specific clients. 30 minutes on a call, no slide deck, no fee, no pitch unless our solutions actually fit your problem. You keep the audit either way.
- WHICH clients
- Your existing client base scored by likely sign-up probability — the warm list to launch the program to first.
- WHAT to charge
- The price point your menu + room actually supports, not the industry average.
- WHAT perks
- The perk stack that converts at your spa, not at the spa down the street.
- WHEN to roll
- The 60-day launch cadence that doesn't cannibalize cash-pay clients who'd've paid you full price anyway.
Our solutions only fit a narrow band of problems — by design. If we audit and they don’t fit yours, you keep the diagnosis anda pointer at whatever does — even if it’s not us. If they do fit but it’s not the right time, we stay friends — you know the problem and the solution for whenever it lands. The point is you walk away with a real read, not a sales feeling.